Saturday, March 01, 2008
All Aboard With Joe for 2008
Where's Joe Barter heading in 2008?
A series of new partnerships and other developments in 2007 have set the stage for what could be a breakout year for the online barter business that was launched in the late summer of 2006.
In fact, founder Tom Daley noted in a recent article, "This is the moment we've been waiting for."
Last year the Joe Barter team focused on establishing new partnerships, acting as consultants to generate revenue, and keeping members and supporters informed via our "Networking News" online newsletter.
That three-pronged approach has positioned Joe Barter as a promising online barter and social networking business ripe for investment. We expect it will also attract the kind of media coverage that can rocket a dotcom into the stratosphere. Wouldn't that be sweet?
Some of the developments in 2007 that helped strengthen the Joe Barter brand include:
* Partnering with FROG (“Fulfilling Requirements of Growth”) Business Services. The Newport Beach firm operates an umbrella company called FROG Staffing whose target audience consists of business professionals looking to change jobs and college students seeking to jump start careers. FROG Staffing advertises on Joe Barter and became the first company to post its clients’ job listings on Joe Jobs.
* Redesigning the home page to spotlight the Trading Post with its listings of product and service categories and allow users to initiate the trading process immediately. The redesign also helped optimize search engine results and emphasized Joe Barter’s signing with Google Ads to leverage its target audience reach and generate an additional revenue stream.
* Appearing as an exhibitor at Orange County’s Largest Mixer IV in Costa Mesa. Our display unit, set up in the Baja Blues bar, allowed relaxed visitors to test their basketball free throw skills to win Joe Barter branded T-shirts. The team collected more than 300 business cards from attendees interested in receiving the Joe Barter newsletter.
* Appearing at the “Proving Grounds," the first Mixed Martial Arts (MMA) competition hosted by the No Limits MMA & Fitness Center in Irvine. Joe was the only sponsor from outside the world of MMA. Event attendees and viewers watching its live streaming on the Internet saw our logo prominently displayed in two corners of the ring. Joe's likeness also appeared on large cards held aloft by ring girls between each round.
* Partnering with Formula Drift, Inc., which owns and operates the only sanctioned professional drifting circuit in North America and is a partner company of Slipstream Global Marketing, which introduced the popular sport of drifting -- high-powered vehicles sliding with speed and precision through a marked course – to North America in 2003.
* Partnering with OWL (Ones We Love), a full-service event consulting and promotion company. Our two companies teamed up at the Fox Sports Grill in Irvine, where Joe Barter hosted a mixer for Joe Barter members and supporters while OWL provided the entertainment for the evening.
* Partnering with MessageBroadcast.com, a recognized pioneer and policy maker in the voice broadcasting industry. The company delivers millions of targeted personal messages monthly to the answering machines of its business clients’ customers. This year, Joe Barter will work on several other projects with MessageBroadcast.com that will take advantage of the company’s cutting edge technological expertise to provide additional services to our users.
* Introducing JoeFREETunes on our web site. Users can now enjoy more than 2 million songs in more then 350 categories, from African to Zydeco, absolutely free of charge.
* Designing web sites and logos for clients that include Cal South Soccer and the Boy Scouts of America - San Gabriel Valley Council. Joe Barter will be a featured sponsor at two BSA events this year: the Scout Expo to be held June 7 at the Santa Anita Race Track and the San Gabriel Valley Council - Valle Del Sol District 2nd Annual Rally & Car Show scheduled for June 28. Joe Barter designed the logo for the latter event.
* Designing more than 150 unique creative executions to promote the online business on brochures, caps, car magnets, in-paper ads, signage, T-shirts, Tommy Bahama-style shirts, web site banners and the like. There's been discussion about launching a Joe Barter clothing line as the online business builds its brand and attracts more users.
* Planning two new web site sections – Joe Community and Joe Living – to join existing sections that include Joe Jobs, Joe Deals & Discounts, Joe Media and Joe University, where college students can find the Textbook Traders feature. These two new additions would further emphasize the social networking aspect of the web site.
* Awarding of a trademark to Joe Barter by the United States Patent & Trademark Office.
So, to answer the question: "Where's Joe Barter heading in 2008?"
A series of new partnerships and other developments in 2007 have set the stage for what could be a breakout year for the online barter business that was launched in the late summer of 2006.
In fact, founder Tom Daley noted in a recent article, "This is the moment we've been waiting for."
Last year the Joe Barter team focused on establishing new partnerships, acting as consultants to generate revenue, and keeping members and supporters informed via our "Networking News" online newsletter.
That three-pronged approach has positioned Joe Barter as a promising online barter and social networking business ripe for investment. We expect it will also attract the kind of media coverage that can rocket a dotcom into the stratosphere. Wouldn't that be sweet?
Some of the developments in 2007 that helped strengthen the Joe Barter brand include:
* Partnering with FROG (“Fulfilling Requirements of Growth”) Business Services. The Newport Beach firm operates an umbrella company called FROG Staffing whose target audience consists of business professionals looking to change jobs and college students seeking to jump start careers. FROG Staffing advertises on Joe Barter and became the first company to post its clients’ job listings on Joe Jobs.
* Redesigning the home page to spotlight the Trading Post with its listings of product and service categories and allow users to initiate the trading process immediately. The redesign also helped optimize search engine results and emphasized Joe Barter’s signing with Google Ads to leverage its target audience reach and generate an additional revenue stream.
* Appearing as an exhibitor at Orange County’s Largest Mixer IV in Costa Mesa. Our display unit, set up in the Baja Blues bar, allowed relaxed visitors to test their basketball free throw skills to win Joe Barter branded T-shirts. The team collected more than 300 business cards from attendees interested in receiving the Joe Barter newsletter.
* Appearing at the “Proving Grounds," the first Mixed Martial Arts (MMA) competition hosted by the No Limits MMA & Fitness Center in Irvine. Joe was the only sponsor from outside the world of MMA. Event attendees and viewers watching its live streaming on the Internet saw our logo prominently displayed in two corners of the ring. Joe's likeness also appeared on large cards held aloft by ring girls between each round.
* Partnering with Formula Drift, Inc., which owns and operates the only sanctioned professional drifting circuit in North America and is a partner company of Slipstream Global Marketing, which introduced the popular sport of drifting -- high-powered vehicles sliding with speed and precision through a marked course – to North America in 2003.
* Partnering with OWL (Ones We Love), a full-service event consulting and promotion company. Our two companies teamed up at the Fox Sports Grill in Irvine, where Joe Barter hosted a mixer for Joe Barter members and supporters while OWL provided the entertainment for the evening.
* Partnering with MessageBroadcast.com, a recognized pioneer and policy maker in the voice broadcasting industry. The company delivers millions of targeted personal messages monthly to the answering machines of its business clients’ customers. This year, Joe Barter will work on several other projects with MessageBroadcast.com that will take advantage of the company’s cutting edge technological expertise to provide additional services to our users.
* Introducing JoeFREETunes on our web site. Users can now enjoy more than 2 million songs in more then 350 categories, from African to Zydeco, absolutely free of charge.
* Designing web sites and logos for clients that include Cal South Soccer and the Boy Scouts of America - San Gabriel Valley Council. Joe Barter will be a featured sponsor at two BSA events this year: the Scout Expo to be held June 7 at the Santa Anita Race Track and the San Gabriel Valley Council - Valle Del Sol District 2nd Annual Rally & Car Show scheduled for June 28. Joe Barter designed the logo for the latter event.
* Designing more than 150 unique creative executions to promote the online business on brochures, caps, car magnets, in-paper ads, signage, T-shirts, Tommy Bahama-style shirts, web site banners and the like. There's been discussion about launching a Joe Barter clothing line as the online business builds its brand and attracts more users.
* Planning two new web site sections – Joe Community and Joe Living – to join existing sections that include Joe Jobs, Joe Deals & Discounts, Joe Media and Joe University, where college students can find the Textbook Traders feature. These two new additions would further emphasize the social networking aspect of the web site.
* Awarding of a trademark to Joe Barter by the United States Patent & Trademark Office.
So, to answer the question: "Where's Joe Barter heading in 2008?"
To the Land of Opportunity, and with first-class tickets.
