Friday, May 11, 2007
Joe Mines for New Members
For a small company, Joe Barter sure likes to do things on a grand scale.
That’s why we’re planning to introduce our online business at joebarter.com via e-mail to hundreds of thousands of people in North America. Starting in May, Joe Barter will send four big e-mail blasts weekly over a four-week period.
How did we identify an audience that would be receptive to an invitation to register as a Joe Barter member?
Ask Kevin. He's the guy who “mined” databases for us and gave us an opportunity to introduce Joe Barter to thousands of people who’ve never heard of him.
How many of those recipients will become registered members on the strength of this introductory
e-mail alone?
Here are a few ballpark, and, yes, optimistic estimates:
* A naturally curious 5% of recipients will open the html e-mail, which also features the image of the iconic Joe Barter.
* Of those who read all or part of the text message, about 5% will feel compelled to click the link to the website.
* Finally, about 5% of the people, who click through to the Joe Barter home page, which showcases Joe’s Trading Post, will respond to the promotional message to “Register for free” and revisit the website at some point to post a product or service for sale or barter.
We predict that 100% of them will be glad they did.
Because at Joe Barter, registered members can buy, sell or trade products and professional services at our Trading Post at no charge. College students can also swap texts at Textbook Traders for free.
What’s not to be glad about?
That’s why we’re planning to introduce our online business at joebarter.com via e-mail to hundreds of thousands of people in North America. Starting in May, Joe Barter will send four big e-mail blasts weekly over a four-week period.
How did we identify an audience that would be receptive to an invitation to register as a Joe Barter member?
Ask Kevin. He's the guy who “mined” databases for us and gave us an opportunity to introduce Joe Barter to thousands of people who’ve never heard of him.
How many of those recipients will become registered members on the strength of this introductory
e-mail alone?
Here are a few ballpark, and, yes, optimistic estimates:
* A naturally curious 5% of recipients will open the html e-mail, which also features the image of the iconic Joe Barter.
* Of those who read all or part of the text message, about 5% will feel compelled to click the link to the website.
* Finally, about 5% of the people, who click through to the Joe Barter home page, which showcases Joe’s Trading Post, will respond to the promotional message to “Register for free” and revisit the website at some point to post a product or service for sale or barter.
We predict that 100% of them will be glad they did.
Because at Joe Barter, registered members can buy, sell or trade products and professional services at our Trading Post at no charge. College students can also swap texts at Textbook Traders for free.
What’s not to be glad about?
