Tuesday, March 13, 2007

 

Joe Mixes It Up!

On March 8 Joe Barter stowed our sleekly designed, easy-to-assemble display units, company banners, signage, brochures, flyers, plus incentive prizes and giveaways, into the back of an SUV, and headed south to Costa Mesa.

Our destination: Orange County’s Largest Mixer IV, held March at the Orange County Fair & Exposition Center from 5 p.m. to 9 p.m.

It was our first exhibitor event in our very short history as an online business that provides free barter services and networking resources to registered members.

The Orange County mixer, now in its fourth year, typically draws well over 2,000 business professionals who navigate a maze of booths and displays, looking for opportunities to network.

Thanks to our distinctive display units -- particularly one that allowed attendees to test their basketball free throw skills to win incentives and prizes -- we held our own among the more than 300 other small to large business exhibitors in attendance.

Plus our booth position was ideal.

Rather then cram our exhibit into a cavernous building or tent with scores of other exhibitors, Joe Barter opted to set up at Baja Blues, a nearby bar on the fairgrounds, along with only one other exhibitor.

Our team members eagerly collared visitors to Baja Blues to test their free throw skills and acquaint themselves with our business.

By the time we’d closed shop, we’d gathered more than 360 signatures and business cards from attendees who wanted to receive our monthly online newsletter. Signing up also granted them free membership.

Joe Barter thanks Owen Gonzales of Ones We Love (OWL), a full-service event consulting and promotions company, for sponsoring us at Orange County’s Largest Mixer IV.

Check out the March issue of our monthly online newsletter for more on this event. It will be posted in early April. Go to joebarter.com and click “Joe Media” on the navigation bar. Then click “Joe Newsletter” from the drop down menu.

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